Ghostwriting: How To Craft A Convincing Voice
By [ezinearticles.com/?expert=Graciela_Sholander]Graciela Sholander
As a ghostwriter, a writer for hire, one of your greatest challenges is to write in your client’s voice. Whether you’re creating a blog, an article, or a manuscript for somebody else, make sure the person’s voice comes through. If it doesn’t, then the article loses credibility – and so do you. Your reputation as a ghostwriter depends on your ability to write content that makes your client sound like the expert he or she is.
Follow these three tips to bring out your client’s unique voice in your ghostwritten material:
Conduct in-person or phone interviews. These days you can get most or even all of the information you need from your client through email. But I urge you to spend time early in the process talking face to face or via telephone. This way you’ll hear how your client sounds, enabling you to reproduce her voice in writing. Listen closely to how this person delivers information. If she’s very animated, incorporate this energetic style into the writing. If she’s more of a quiet, wise authority, make sure your writing reflects this. If possible, record some of your conversations – always get permission first – so you’ll have a voice sample to refer to as needed while you write.
Become the other person. Believe it or not, acting skills can help you as a ghostwriter. You need to write from your client’s perspective, not your own. So the ability to put yourself in their shoes will help you to craft convincing words from their point of view. Pretending you are the other person as you write will lend a huge dose of credibility to the piece.
Bring out your client’s voice of authority. Your client may be a doctor, an attorney, a minister, a motivational speaker, a professor, an actor, a nutritionist, or any other expert in his field. He does his job well and knows what he’s talking about. But he’s no expert at writing, so he turns to you for help in getting his important message out into the world. Your job is to communicate your client’s ideas accurately and clearly while presenting him in the best light possible. Always make your client sound like the authority he is.
By combining your listening skills, acting abilities, and writing expertise, you can craft a believable voice for your client, bringing authenticity and professionalism into whatever you’re writing for her. When you do your job well, readers will “hear” your client when reading your words. For a ghostwriter, this is an accomplishment to be proud of.
Graciela Sholander, www.ghostwritingplus.com, is a ghostwriter, editor, copywriter, proofreader, and translator who has ghostwritten 23 books to date plus many shorter works. In addition, she’s written more than 300 nonfiction articles for national, regional, and local magazines under her own byline. Graciela is co-author of Dream It Do It: Inspiring Stories of Dreams Come True, now available as an eBook on amazon.com
Article Source: EzineArticles.com